Zivame and Jockey are two of India’s most popular innerwear brands, but they serve different types of consumers. Zivame focuses mainly on women’s lingerie with a strong emphasis on size, inclusivity, fit solutions, and modern designs. Jockey, on the other hand, is a legacy innerwear giant known for comfort, durability, and strong offline availability for men, women, and kids.
This detailed comparison covers both brands from a market perspective, highlighting their strengths, drawbacks, and overall value so you can decide which is better for your needs.
Market Graph of Zivame
Zivame began as an online-first lingerie brand and has carved a strong niche in women’s intimate wear.
Zivame Market Snapshot
- Founded: 2011
- Founder: Richa Kar
- CEO: Lavanya Pachisia
- Headquarter: Bengaluru, Karnataka, India
- Category Focus: Women’s lingerie, activewear, nightwear, shapewear
- Business Model: Started as a pure online brand; now expanding into offline stores
- Customer Strength: Excellent size range, fit calculator, and fashionable collections
- Target Audience: Women looking for modern, stylish, and size-inclusive lingerie
Market Trend (Conceptual Graph in Words)
- 2015–2020: Strong growth as online lingerie shopping became popular
- 2021–2023: Expansion into offline stores and wider product lines
- 2024: Business challenges with rising competition but maintains strong brand recall
Zivame’s core strength lies in its deep specialization in women’s intimatewear. Unlike traditional innerwear brands that cater broadly to all categories, Zivame focuses on solving very specific problems women face—such as incorrect bra sizing, limited cup–band combinations, lack of fashion-forward lingerie, and the need for discreet shopping. This specialization has helped the brand build a loyal audience that values choice, fit accuracy, and style variety.
Its online-first approach allows Zivame to experiment quickly with trends, introduce new collections faster than offline-led competitors, and offer a wider size matrix that most retail brands cannot stock in physical stores.
Market Graph of Jockey
Jockey is one of India’s largest innerwear brands with a massive offline presence.
Jockey Market Snapshot
- Founded: Global brand with decades of legacy; Indian operations led by Page Industries
- Founder: Sunder Genomal along with his brothers Nari Genomal & Ramesh Genomal
- CEO: Karthik Yathindra
- Headquarter: Bengaluru, Karnataka, India
- Category Focus: Innerwear, athleisure, socks, swimwear (Speedo license), thermals
- Business Model: Strong retail network across India + e-commerce
- Customer Strength: High comfort, durability, and consistent sizing
- Target Audience: Men, women, and kids seeking reliable everyday basics
Market Trend (Conceptual Graph in Words)
- 2010–2020: Rapid expansion in offline retail; built strong market leadership
- 2021–2023: Growth driven by athleisure and comfort wear
- 2024: Stable market with small fluctuations due to demand cycles
Jockey’s market position is built on decades of trust, consistent quality, and a strong offline presence across India. Unlike online-first brands that rely heavily on digital reach, Jockey benefits from a massive retail network that allows customers to physically feel the fabric, check sizing, and try products before buying—giving it a clear competitive edge in the innerwear market.
Its strength comes from offering dependable, everyday essentials with long-lasting fabric quality, stable sizing, and comfortable fits, which makes it the preferred choice for family innerwear shopping. Over the years, Jockey has also diversified into athleisure, thermals, and performance wear, allowing it to remain relevant among younger consumers looking for versatile clothing that works for both comfort and casual fashion.
Market Advantages of Both Brands
Advantages of Zivame
- Strong focus on women’s lingerie and fit
- Extensive bra sizes and measuring tools
- Fashion-forward designs and quick trend updates
- Smooth online shopping experience
- Suitable for both everyday and premium lingerie needs
Advantages of Jockey
- Trusted brand with decades of reliability
- Massive offline availability across India
- Good for men, women, kids – full family innerwear
- Highly durable fabrics and consistent quality
- Excellent in comfort wear, athleisure, and basics
Drawback of Zivame & Jockey
Drawbacks of Zivame
- Limited offline stores compared to Jockey
- Some customers find sizing varies across different collections
- Less suitable for men or family innerwear shopping
- Occasional stock availability issues in certain categories
Drawbacks of Jockey
- Designs are often basic, not as trendy or fashion-forward
- Slightly premium pricing compared to budget brands
- Limited bra style variety compared with Zivame
- Less innovation in fashion-led lingerie collections
Also Read: How Clovia Became India’s Modern Lingerie Destination
Conclusion
Both Zivame and Jockey are excellent in their own spaces, so the better brand depends on your personal needs.
- Choose Zivame if:
You want stylish lingerie, better bra-fit options, size inclusivity, and modern designs specifically for women. - Choose Jockey if:
You want durable, comfortable, long-lasting basics for yourself or your family with easy offline availability.
Quick Verdict:
Zivame is better for trendy, women-focused lingerie, while Jockey is better for reliable everyday innerwear for all family members.
FAQs
Q1. Is Zivame better than Jockey for bras?
Yes. Zivame offers more bra sizes, better fitting tools, and wider style options.
Q2. Is Jockey more durable than Zivame?
For basic everyday innerwear, Jockey generally lasts longer due to thicker fabrics and consistent stitching.
Q3. Which brand is more affordable?
Both offer budget options, but Zivame runs more frequent discounts while Jockey offers long-term value.
Q4. Which brand has better offline availability?
Jockey. It has stores across India, making try-before-buying easier.
Q5. Which is better for stylish lingerie?
Zivame. It launches new designs frequently and focuses on fashion-driven collections.
