Every great outfit starts with the right innerwear — even though it stays hidden, it plays a big role in how comfortable and confident you feel all day. From busy office hours to long travel days and workout sessions, good innerwear quietly supports you in every moment. As lifestyles and fashion choices evolve, India’s innerwear market has grown rapidly, bringing better fabrics, smarter fits, and stylish designs for everyone.
Today, you’re no longer limited to basic options. Whether you want soft everyday comfort, sweat-friendly active innerwear, or a premium luxury feel, there’s a brand made just for you. In this blog, we bring you the Top 10 Popular Innerwear Brands in India that millions of Indians trust daily. We’ll walk you through what makes each brand special, their best products, price range, and why they continue to win hearts across the country.
Why Brand Matters While Shopping Innerwear
Choosing the right brand while shopping for innerwear is important because branded innerwear ensures better fabric quality, proper fit, durability, and skin comfort. Trusted brands follow strict quality standards, use breathable and skin-friendly materials, and offer consistent sizing, which helps prevent discomfort, irritation, and frequent replacements. A good brand also focuses on design, support, and long-term comfort, making innerwear not just a basic need but a key part of everyday confidence and hygiene.
Here’s Top 10 Popular Innerwear Brands in India
1. Jockey
Jockey is one of the most trusted and recognized innerwear brands in India. Known for its high-quality fabrics and comfortable fits, Jockey offers a variety of innerwear for men and women.
Why It’s Popular:
- Premium comfort and durability
- Wide range including briefs, boxers, vests, bras, and panties
- Focus on breathable and soft fabrics
Best For: Everyday comfort and long-lasting quality
Price Range: Mid to premium
2. Lux Cozi
A domestic favorite, Lux Cozi brings affordable and reliable innerwear for everyday use. Strong in men’s innerwear, it’s a go-to brand for basic yet quality essentials.
Why It’s Popular:
- Affordable pricing
- Good fabric quality
- Widely available in multiple sizes
Best For: Budget-friendly daily wear
Price Range: Low to mid
3. Amante
Amante specializes in women’s intimate wear with a focus on fashion, comfort, and style. The brand is known for its innovative designs and supportive fits.
Why It’s Popular:
- Stylish and trendy designs
- Quality lace and fabric finishes
- Wide range of bras and panties
Best For: Fashion-forward women seeking comfort with style
Price Range: Mid
4. Calvin Klein
Calvin Klein needs no introduction. Globally renowned for its modern aesthetics, CK’s innerwear line stands out for its premium quality and minimalistic design.
Why It’s Popular:
- Sleek branding and premium look
- Comfortable stretch fabrics
- Strong global appeal
Best For: Premium comfort and international style
Price Range: Premium
5. Fruit of the Loom
Fruit of the Loom has carved its space in India with dependable innerwear that balances comfort and affordability. Known for its breathable cotton blends, the brand is a reliable choice for both men and women.
Why It’s Popular:
- Classic, comfortable basics
- Good fabric airflow
- Varied sizes
Best For: Everyday cotton comfort
Price Range: Low to mid
6. Van Heusen Innerwear
A trusted brand in formal and casual wear, Van Heusen also offers a premium collection of innerwear. The focus is on comfort without compromising on a polished look.
Why It’s Popular:
- Clean and classic designs
- Good fit and quality fabrics
- Backed by a reputable lifestyle brand
Best For: Stylish daily wear and office comfort
Price Range: Mid
7. Zivame
Zivame is a leading innerwear brand for women, especially popular among young consumers. The brand emphasizes fit, style, and confidence.
Why It’s Popular:
- Strong focus on body positivity
- Trendy styles and comfortable fits
- Wide range from everyday bras to lingerie
Best For: Women’s fashion and functional innerwear
Price Range: Mid
8. Van Heusen Innerwear
Van Heusen brings a refined approach to innerwear with a focus on comfort and style for modern consumers. Known for cotton and stretch options that suit office wear and daily use.
Why It’s Popular:
- Trusted brand with quality manufacturing
- Good fabric and cuts
- Perfect for routine use
Best For: Everyday comfort with a classic look
Price Range: Mid
9. Hanes
Hanes is a global innerwear brand known in India for its comfortable cotton and stretch fabric essentials. The brand blends simplicity with reliability.
Why It’s Popular:
- Trusted worldwide
- Comfortable fabrics
- Minimalistic and functional designs
Best For: Everyday basics with comfort
Price Range: Low to mid
10. PrettySecrets
PrettySecrets is an India-focused brand that appeals to youthful and trendy consumers. It’s especially popular for lingerie, stylish bras, and matching sets.
Why It’s Popular:
- Vibrant and youthful designs
- Perfect mix of style and comfort
- Frequent new collections and trends
Best For: Young women and trendy lingerie
Price Range: Mid
How to Choose the Right Innerwear Brand
Here’s a quick guide to help you decide which brand suits your needs:
- For Daily Comfort: Look for cotton and breathable fabrics (e.g., Lux Cozi, Fruit of the Loom)
- For Stylish & Trendy Looks: Choose fashion-oriented brands (e.g., Amante, Zivame, PrettySecrets)
- For Premium Quality: Go with international or premium brands (e.g., Calvin Klein, Jockey)
- For Active or Sports Use: Check stretch, moisture-wicking options
Tips for Buying Innerwear in India
- Right Fit: Always choose the correct size — a good fit improves comfort and posture.
- Fabric Matters: Natural fabrics like cotton are best for everyday wear; performance fabrics are ideal for workouts.
- Understand Styles: Briefs, boxers, trunks for men; T-shirt bras, wireless bras, shapewear for women — choose based on purpose.
- Care Instructions: Proper washing and care extend the life of innerwear.
Conclusion
Innerwear isn’t just a necessity — it’s about comfort, confidence, and personal style. India’s innerwear industry has matured significantly, giving consumers access to a wide variety of trusted brands. From budget basics to premium international labels, the market offers something for every preference, body type, and occasion.
Whether you’re upgrading your wardrobe or shopping for everyday essentials, these Top 10 Popular Innerwear Brands in India are reliable choices you can trust.
FAQs – Top 10 Popular Innerwear Brands in India
Q1. Which is the most popular innerwear brand in India?
Jockey is one of the most popular innerwear brands in India due to its comfort, quality, and wide product range.
Q2. Which innerwear brand is best for daily wear?
Brands like Jockey, Lux Cozi, and Fruit of the Loom are ideal for comfortable daily wear.
Q3. Are branded innerwear products better than local brands?
Yes, branded innerwear offers better fabric quality, fit consistency, durability, and skin comfort.
Q4. Which innerwear brand is best for women in India?
Amante, Zivame, and PrettySecrets are among the best innerwear brands for women in India.
Q5. Which innerwear brand offers premium quality in India?
Calvin Klein and Jockey are known for premium fabrics and superior comfort.
